Good design tells a story.
It happens for a reason. It has meaning behind its method.
Good design happens outside-in.
It loves history and appreciates diversity. It welcomes the influence that culture has on innovation. It recognizes that inspiration emerges from all facets of life.
Good design provides a solution.
It demands that specific functions and applications determine styles and materials. It means continual improvement and no final destinations. It’s saying goodbye to yesterday’s limitations.