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What We Call Good Design

Good design tells a story.

It happens for a reason. It has meaning behind its method.

Good design happens outside-in.

It loves history and appreciates diversity. It welcomes the influence that culture has on innovation. It recognizes that inspiration emerges from all facets of life.

Good design provides a solution.

It demands that specific functions and applications determine styles and materials. It means continual improvement and no final destinations. It’s saying goodbye to yesterday’s limitations.